What if 10,000 people with a Samsung device purchased 9 months ago decide they want the latest Samsung device that is being released next week at an upgrade, subsidized price? AT&T will tell them they have to wait 3 months or buy it at full retail price. Is that REALLY fair to the consumer given that AT&T made exceptions for iPhone customers? Profit margin or not, I believe they have a responsibility to treat their customers fair, no?

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